Swiss sportswear brand On has been making moves in the tennis world. On recently signed the women’s world number one ranked player, Iga Świątek, and this issue’s Florida Tennis cover boy, Ben Shelton. I wouldn’t be surprised if these two pros are looking to follow in the footsteps of Federer. 

And why not? If you want to play like Roger, it’s probably best to start from the ground up. THE ROGER Pro is the first competition tennis shoe Swiss-engineered by Roger Federer and the On Lab.

Engineering a shoe to meet Roger’s high standards for precise on-court footwork requires agile side-to-side directional changes at extremely high speeds.

"Tennis players put up to three times their body weight through a shoe during lateral movements," explains Olivier Bernhard, On’s Co-Founder. "These high forces demand extreme agility and stability. That's what we worked with Roger to create."

"After so many years at the top of world sport, Roger has his sense of what performance should feel like completely dialed in," notes Bernhard, a former professional athlete. "He can sense every small adjustment. This insight guided the whole project."

Can Roger’s craftsmanship on the court be matched by this equally well-crafted shoe? We’ll be watching Świątek and Shelton closely in 2023 to find out.

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Written by Florida Tennis' Executive Editor and Publisher Matt Pressman; Photos (used with permission): © On; Video: On. This article also appears in the July-August 2023 issue of Florida Tennis Magazine. Be sure to subscribe for expanded coverage, exclusive interviews, and in-depth tennis news.