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Media Kit

The Magazine

Florida Tennis magazine was launched in 1992 by Jim Martz, dean of tennis writers in Florida and a vice president of the U.S. Tennis Writers Association. Previously he was the Miami Herald's tennis writer for 18 years and contributed to several national and international publications. He edited the book "50 Love, Advantage Florida," which chronicles the first 50 years of USTA Florida. He co-authored famed tennis coach Rick Macci's book "Macci Magic: Extracting the Best from Yourself and Others" and he authored "Safe Tennis: How to Train and Play to Avoid Injury and Stay Healthy". 

Why Florida Tennis?

Florida is "America's Most Important Tennis State," in the words of former USTA president J. Howard "Bumpy" Frazer. It's home to the ATP Tour and WTA Tour headquarters, the USTA National Campus, US Professional Tennis Association headquarters, and leading tennis academies and resorts. It's home to pro tournaments including the Miami Open and Delray Beach Open, along with numerous Challengers and Futures throughout the state. And the world's premier juniors compete in the Eddie Herr and Orange Bowl. 

Iconic Contributors

Over the years, Florida Tennis contributors have included some of the tennis world's biggest names including Chris Evert, Nick Bollettieri, Rick Macci, Vic Braden, Fred Stolle, Angela Buxton, Steve Flink, and Mark Winters.

Stunning Photography

Florida Tennis has also been fortunate to use images from some of the premier tennis photographers in the world including Art Seitz, Alese and Morton Pechter, Al Messerschmidt, Susan and Fred Mullane, Caryn Levy, and Michael Baz.


20,000 including complimentary distribution to more than 500 tennis resorts, clubs, parks, pro shops, academies and schools throughout Florida. Subscribers nationwide. For more information, check out the demographics of our readership.

Regular Features

  • USTA Florida, USPTA and PTR news
  • Interviews by award-winning USPTA coach Dave Kozlowski
  • Tips from leading teaching pros
  • Pickleball and racquet sports special sections
  • Travel features/news
  • New product/book reviews
  • Sport science, fitness, equipment and mental tips
  • Juniors, high school and college features
  • Yesterday and Today updates on former junior stars by historian Phil Secada
  • Celebrity Why I Like to Play Tennis features

For a look at what's is typically featured in each issue throughout the year, check out our editorial calendar.

Tennis is growing in Florida!

According to the USTA Florida 2023 Tennis Participation Summary Report (prepared by the Tennis Industry Association), tennis has grown by over half a million participants since 2018 — reaching a record high of more than 1.6 million who've played tennis in the past year.

Florida tennis players log more time playing tennis than any other state — averaging 32.5 days on court last year. And Florida players are the most serious about the game — the state has the highest ratio of “core” players playing tennis 10+ days (57%) versus “casual” players playing 1-9 days (43%) than anywhere else. After all, over 50,000 participants play in USTA Florida leagues. And there are over 1,000 sanctioned tournaments statewide.

Tennis is the healthiest sport!

According to the New York Times, the best sport for a longer life is tennis. Tennis is the healthiest sport for those looking to live longer according to the Mayo Clinic — adding over 9.7 years to your life, more than any other sport! And just listening to tennis can reduce anxiety by up to 50% according to recent research study.

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