Model Pickleball Takes Over New York Fashion Week — Next Stop: Miami

Pickleball has officially entered its fashion era.

During New York Fashion Week, Model Pickleball took over Hell’s Kitchen Pickleball Club for a full-day mashup of competition, fashion, wellness and nightlife energy, drawing more than 200 guests for a three-court spectacle that looked nothing like your typical pickleball meet-up.

Presented by Fusion Fashion Events, the event mixed tournament play with brand activations, product showcases, amazing music, and an extended runway staged across all three pickleball courts.

Florida Tennis Entertainment Director, DJ Mad Linx, hosted the event, keeping the energy flowing between the tournament, fashion show, and full-on party vibe.

Photo credit: Fusion Fashion Events

The sponsor lineup was comprehensive. IGNITE poured tequila and vodka, while New Energy Patches, Lifeway Kefir and vitality drink sponsor Euroky kept the wellness side of the equation moving.

On court, Diadem supplied the official tournament ball while also contributing prizes and event support. Selkirk added tournament prizes, Sexy Brand supplied paddle prizes and Blinded Eyewear provided athletic eyewear.

Ten teams competed across coed and women’s doubles, representing Creators Inc., Euroky, IGNITE, Indie Fashion, Erne & Ace, Edgar Entertainment, Lifeway Kefir, Miss Grand USA, EMG Models and New York Swim Week.

Photo credit: Fusion Fashion Events

Edgar Entertainment took the coed title, while Erne & Ace won the women’s doubles competition.

Then the pickleball action transitioned to the runway.

Collections from Erne & Ace, Lesperance, Funari NYC, Rair Burd, Dead Dinks and Game Time Clothing were shown across the courts, along with an IMPACT NYFW collective featuring Tillium, Paradox and Lizzy Gee.

“Model Pickleball was created to connect fashion, wellness, entertainment and community through an experience people have never seen before,” said David Woods, founder and director of Fusion Fashion Events and Model Pickleball. “Bringing that vision to New York Fashion Week and watching the runway take over the courts was an incredible moment for everyone involved.”

Photo credit: Fusion Fashion Events

For Florida fans, the sequel is already booked.

Model Pickleball heads south during Art Basel in Miami for its next tournament on November 29, 2026, at Sip & Pickle in Wynwood. The Miami edition is expected to again combine fashion, wellness, entertainment, personalities and competitive pickleball — a formula that feels perfect for South Florida.

For more information on sponsorships, designer participation, vendor opportunities, team registration and all other inquiries, contact: info@fusionfashionevents.com.

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By Florida Tennis Staff. Source: Fusion Fashion Events.

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