Model Pickleball Brings Fashion, Racquet Sports and Florida Tennis to New York Fashion Week

Pickleball is getting the New York Fashion Week treatment.

Model Pickleball, in partnership with Fusion Fashion Events, will bring its Fall 2026 NYC edition to New York on Sunday, September 13, transforming Hell’s Kitchen Pickleball Club into a full-day mix of tournament play, runway fashion, wellness, entertainment and New York culture.

Florida Tennis is joining the event as an official media partner, with Florida Tennis Entertainment Director DJ Mad Linx serving as host and DJ for the New York Fashion Week activation.

The event will open the doors of the members-only Hell’s Kitchen Pickleball Club to the Model Pickleball community for competitive agency tournaments, public court experiences, fashion showcases, branded activations and a live US Open watch party.

Model Pickleball’s signature competition will feature teams representing model and influencer agencies, bringing emerging talent and racquet-sport culture together in a social-first format. Registered attendees can also get on court through open play and the Money Ball doubles competition, while sponsor and wellness activations, VIP experiences and the US Open watch party will run throughout the afternoon.

Then the courts turn into a runway.

The fashion portion of the event is expected to feature lululemon from its Hell’s Kitchen boutique, New York athleisure label Funari NYC, street-luxury designer Tony Visions, sustainable footwear brand OML and Blinded Wear sunglasses and accessories, with additional designers and presentations still to be announced.

Euroky Vitality Drink is also joining the NYC edition as a key sponsor, with the experience built around movement, performance, recovery and modern wellness.

“New York Fashion Week is the perfect stage to show that pickleball has become a culture and a major platform for fashion, wellness and entertainment,” said David Woods of Fusion Fashion Events and Model Pickleball. “This experience will feel distinctly New York: competitive, stylish, social and unexpected.”

Produced under the Fusion Fashion Events umbrella, Model Pickleball connects brands, talent agencies, designers and racquet-sport communities through live competition, fashion production and creator-driven content.

The Fall 2026 event takes place Sunday, September 13, from 1–6 p.m. at Hell’s Kitchen Pickleball Club, 660 12th Avenue in Manhattan. Tickets and registration are available through Model Pickleball, with separate registration potentially required for open play, the Money Ball competition, VIP access and other experiences.

Tickets, event registration, media opportunities and sponsorship information are all available at model-pickleball.com. 

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By Florida Tennis Staff. Sources, photos: Model Pickleball / Fusion Fashion Events.

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