The Anglo American Padel Cup Appoints Pulco Studios as Official Apparel Partner

Leading Premium Apparel Brand selected to kit out GB and USA teams in eagerly-anticipated Cup which follows in rich tradition of original America’s, Davis and Ryder Cups

London, UK & New York, USA: The Anglo American Padel Cup, the new transatlantic Ryder Cup-style team competition set to ignite a new era of a historic international sporting rivalry, is proud to announce Pulco Studios as its Official Apparel Partner.

This landmark partnership brings together one of the sport’s most anticipated global showpiece events with one of its fastest-rising premium apparel names––blending timeless aesthetics with elite performance and international flair. Pulco will design and supply official player kits, staff uniforms, and a limited-edition capsule collection for both Team GB and Team USA, debuting the range at the tournament’s inaugural edition at Rocket Padel London (Beckton) from 10th - 11th October 2025.

Pulco - the brainchild of former Levi Strauss, Speedo and Canterbury of New Zealand Global CEO, Joe Middleton - has fast attained status as the “it” apparel brand in padel, being worn by high profile footballers and rappers around the world.

The announcement of Pulco as Official Apparel Partner follows a wave of momentum for the Cup, including the recent confirmation of support from the Lawn Tennis Association (LTA) (which will also serve as Officiator of the Competition) and the United States Padel Association (USPA).

Anglo-American Padel Cup Co-Founder, Joelle Quinn, said: “Following a competitive process featuring some of the top brands in the sport, we’re delighted to announce this strategic partnership with Pulco, a brand that embraces padel’s heritage, and celebrates its rebellious nature through the finest technical performance gear on the market. We’re excited to see the best of Britain and America compete in national colours, adorned in Pulco, this October.”

Building on the rich 150-plus year history of sporting competition between the UK and US—and following in the vein of the original America’s Cup, Ryder Cup, and Davis Cup—the Anglo American Padel Cup will be the latest chapter in this iconic transatlantic sports rivalry.

The Cup will feature elite competitors from both nations, contesting across four categories of play—Open, 40s, 50s, and 60s—with equal representation across men’s and women’s teams. This inclusive and competitive format reflects the growth of padel across all ages and genders and reinforces the event’s mission to spotlight excellence on both sides of the Atlantic.

Pulco Founder, Joe Middleton said: “Padel has come from nowhere in the last two years to being the coolest and  fastest growing sport in both countries and it was only a matter of time before the historic, friendly rivalry between the two should reappear in padel as it has always done in other great sports. We look forward a wonderful celebration of that historic friendship.

“Padel is young, creative and innovative, just as Pulco tries to be, and just as our customers already are,” he added.

Known for its elevated approach to contemporary sportswear, Pulco will craft a custom look and feel for Team GB and Team USA that embodies the values of heritage, pride, and competition—delivering training tops and playing shirts equally at home on court or in the city. The designs will pay tribute to each nation’s colours and traditions, reimagined through a modern lens of minimalist tailoring and high-performance materials.