Babolat and Playtomic Announce Global Partnership to Accelerate Padel Growth Worldwide

Babolat, a global leader in racquet sports equipment, and Playtomic, the world’s largest community of racquet sport players and clubs, are announcing a strategic global partnership aimed at accelerating the growth of padel around the world.

Madrid: As Playtomic’s official technical partner for racquet sports equipment, Babolat brings its finest expertise to one of the sport’s most dynamic and fastest-growing platforms. The partnership unites Babolat’s technical excellence with Playtomic’s cutting-edge digital ecosystem, creating a powerful synergy designed to connect players and clubs like never before. Brand activations will be carried out in key markets such as Spain, Italy, France, UK, Germany, and the U.S., but the impact will be global—brought to life through physical events at the world’s best clubs and amplified digitally to ensure every player, everywhere, can be part of the experience.

Together, Babolat and Playtomic will elevate the global padel community by delivering best-in-class experiences both on and off the court. Through a series of exclusive activations, players around the world will have access to new opportunities for engagement—from gamified digital content to immersive brand experiences—designed to deepen their connection to the sport.

Among the key initiatives planned for this year are Leveling Sessions, where players can enjoy a full day of padel focused on meeting new people, having fun, certifying their playing level with professional coaches, and testing the latest Babolat racket models. In addition, the partnership will launch a groundbreaking Global Digital League—an innovative competition format open to players of all levels, anywhere in the world. Participants will be able to play wherever, whenever, and with whomever they choose, accumulating points to climb the global rankings and compete for exciting prizes, including premium sports equipment and exclusive experiences.

“Babolat has always been committed to supporting the growth and accessibility of racquet sports,” said Jose-Luis Sainz, Padel Business Leader at Babolat. “Partnering with Playtomic represents the perfect match for us: merging tradition, innovation, and community to shape the future of padel.”

“We are thrilled to partner with a brand like Babolat,” said Antonio Robert, Managing Director at Playtomic. “With 150 years of history, Babolat brings a legacy of excellence and long-term vision to the world of racket sports. By combining Babolat’s product expertise with our digital innovation and global player community, we are not only redefining how brands engage with players and clubs—we are also building an ecosystem rooted in tradition, performance, and global ambition.”

As padel continues its explosive growth, this partnership marks a major milestone—bringing together two industry leaders to empower players, energize clubs, and shape the future of the sport worldwide. It’s a perfect match.