Florida Tennis was all over the US Open last year as we dedicated our November/December issue to wrap up the action. But what's coming this year? We all have predictions. But is there any big news to report?

The big news is... tickets are on sale now! And the USTA recently unveiled its theme for the 2024 US Open: “Celebrating the Power of Tennis.” This year’s theme is brought to life with creative and dynamic artwork by Chelsey Farris featuring a collection of uniquely designed tennis balls, each drawing attention to an impactful element of tennis.

Source: US Open.

The primary piece, pictured above, features a can of four balls set against a signature US Open blue court, representing, from top to bottom, ‘Health & Wellness,’ ‘New York City,’ ‘Diversity & Inclusion’ and ‘Tradition.’ A number of activations will take place during US Open Fan Week and the Main Draw, including oversized tennis ball installations throughout the grounds featuring these elemental designs. 

The USTA also just announced that Grammy-nominated and platinum country music superstar Dierks Bentley will headline the 2024 Sounds of the Open when he performs the inaugural concert inside Louis Armstrong Stadium at the USTA Billie Jean King National Tennis Center on Sunday, August 18. Bentley will help launch the three weeks of the 2024 US Open the night before Fan Week begins on Monday, August 19.

Source: US Open.

Tickets for Sounds of the Open went on sale via artist presale yesterday, ahead of the general on-sale on Friday, June 14, at 10 a.m., via Ticketmaster.com.

The USTA also recently announced that Grammy-nominated artist and New York City icon Fat Joe will be the voice of the US Open’s 2024 marketing campaign, “Spectacular Awaits,” as the US Open continues to promote the generational stars taking the courts and its world-class event experience to growing populations of fans.

This year’s “Spectacular Awaits” campaign featuring Fat Joe was developed in collaboration with the USTA’s creative agency, Dentsu Creative, and two of the clips have been recently been released — check out the videos below.

Videos

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Written by Florida Tennis' Executive Editor and Publisher Matt Pressman. Source: US Open.