ATP Tour
May 7, 2026
ATP Expands Next Gen Accelerator to Boost Rising Tennis Stars in 2026
The evolution of the ATP Tour’s development pathway continues in 2026, with the PIF ATP Next Gen Accelerator strength...
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Apr 23, 2026
ATP unveils first physical ATP Store at Mutua Madrid Open
The ATP has announced the launch of its first in-person ATP Store, debuting at the Mutua Madrid Open. The initiative ...
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Apr 2, 2026
ATP launches its official fantasy game
The ATP has launched its official fantasy game, ATP Fantasy, in collaboration with Deltatre.
The new game gives fans ...
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Mar 5, 2026
ATP Debuts 'Athlete Arrivals,' Expanding Fashion Focus
The ATP is stepping deeper into the fashion and lifestyle space with the launch of Athlete Arrivals, a new fashion-fo...
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Nov 18, 2025
ATP unveils evolved logo and brand identity ahead of 2026 season
The ATP has revealed the latest evolution of its iconic logo – the sixth in its 54-year history. The refreshed design...
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Nov 16, 2025
ATP Challenger Tour Prize Money Rises to Record $32.4 Million for 2026
The ATP has announced a record $32.4 million in ATP Challenger Tour prize money for the 2026 season, featuring an add...
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Oct 3, 2025
ATP and TikTok Announce Global Content Partnership
TikTok and the ATP Tour have announced a strategic global content partnership focused on bringing compelling ATP athl...
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Sep 21, 2025
ATP Appoints Eno Polo as Chief Executive Officer
Polo brings extensive global leadership experience across sport, fashion, and consumer industries. Since 2021, he has...
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Feb 6, 2025
Lorenzo Musetti becomes ATP Tour's ambassador in new deal with Polaroid Eyewear
ATP Tour recently announced Polaroid Eyewear as its Official Eyewear Partner through 2027. The iconic brand will acti...
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Jan 8, 2025
ATP Tour showcases heroes of men's professional tennis
The ATP Tour recently launched a global marketing campaign that heroes the unmatched drama, athleticism, and exciteme...
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Nov 21, 2024
What is the new 'ATP No. 1 Club' all about?
The ATP recently launched the ‘ATP No.1 Club’, which for the first time in the 50+ year history of the official rank...
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