Lorenzo Musetti becomes ATP Tour's ambassador in new deal with Polaroid Eyewear

ATP Tour recently announced Polaroid Eyewear as its Official Eyewear Partner through 2027. The iconic brand will activate at a selection of ATP Tour events and has announced top ATP player Lorenzo Musetti as Polaroid Eyewear Ambassador for 2025.

Lorenzo Musetti, ranked within the Top 20 and a recent Olympic Bronze Medalist, will become the face of the partnership for the 2025 Polaroid Eyewear global campaign. Part of the next generation of Italian tennis, Musetti combines talent with distinct style both on and off court. These qualities perfectly reflect the brand’s values: youthful, athletic, and with a flair for fashion. 

Lorenzo Musetti said, “I’m honored to join Polaroid Eyewear as Brand Ambassador for their 2025 global campaign. Like their frames, my tennis is all about style and function. The polarized lenses are a game-changer too, helping me stay focused on the court even on the brightest days.”

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Polaroid Eyewear is a pioneering international eyewear brand, one of the home brands of Safilo Group, renowned for its game-changing polarised lenses and products that combine functionality with stylish design.

The partnership will see the brand activate at the Mutua Madrid Open, the Internazionali BNL d’Italia, and the Swedish Open, unlocking exclusive experiences for fans. Benefits include prominent brand visibility, dedicated activation space in Fan Zones and a notable presence at kids’ activities on-site.

ATP Chair Umpires will also style Polaroid eyewear on court. In addition, Polaroid will reach the global tennis community through year-round exposure on ATP Tour’s social and digital channels.

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Source: ATP Tour