Louis Vuitton recently relaunched its core values campaign which features tennis champions Roger Federer and Rafael Nadal. As part of the campaign, the fashion brand also released an exclusive interview with the two tennis giants.  

“I know how many important icons have been part of this campaign, so for me personally, being part of it is something that I am very proud of, especially sharing it with Roger — He has been my biggest rival and now a close friend today,” said Nadal. “In my career, I achieved more than I ever dreamt of, so at the end of the day, the legacy in terms of human beings is the most important value.” 

“I know how many important icons have been part of this campaign, so for me personally, being part of it is something that I am very proud of, especially sharing it with Roger — He has been my biggest rival and now a close friend today,” said Nadal. “In my career, I achieved more than I ever dreamt of, so at the end of the day, the legacy in terms of human beings is the most important value.”

Photographer Annie Leibovitz captured the duo summiting a mountain in the Dolomites of Italy, perfectly embodying the campaign's tagline: 'There are Journeys that turn into Legends.'

As part of the campaign, which will be featured in print insertions and on Louis Vuitton social channels, Federer is captured on the mountain peak with the classic Monogram Christopher backpack, while Nadal stars with the Monogram Eclipse version. 

This latest installment in the core values series, which was first launched 17 years ago by Antoine Arnault and Pietro Beccari, continues to celebrate the timeless principles that define Louis Vuitton. 

“It has been brilliant to work with Roger Federer and Rafael Nadal on this new story – both inspirational athletes, fierce friends, and testaments to the discipline and excellence of their own personal sporting journeys,” said Pietro Beccari, chairman and CEO of Louis Vuitton.

Check out the exclusive interview and some behind-the-scenes footage in the videos below.

Exclusive Footage

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Source: Louis Vuitton. Videos: Louis Vuitton. Photos: Louis Vuitton. Top photo by  Annie Leibovitz for Louis Vuitton.