Miami-Based Unity Jets Takes Flight With Tommy Paul's team at US Open

Tommy Paul had some South Florida company in his corner at this year’s US Open.

Miami-based private aviation company Unity Jets sponsored Paul’s coaching box during his run to the fourth round in New York, placing the company’s logo on members of the American’s team.

It was a natural pairing. Paul has longstanding ties to Boca Raton, while Unity Jets operates from Miami and caters to the kind of clients who regularly move between South Florida, New York and other major business and leisure destinations.

Above: Tommy Paul. Photo credit: Mauricio Paiz.

The partnership also puts Unity in front of an audience with an obvious overlap with private aviation: players, executives, sponsors and high-end tennis fans traveling throughout the year to tournaments around the world.

Paul gave the brand plenty of airtime in New York. The 20th seed reached the Round of 16 after surviving a five-set battle with Alexander Bublik, winning 6-4, 3-6, 6-7(4), 6-1, 6-3. His run ended inside Arthur Ashe Stadium against defending champion Carlos Alcaraz, who advanced with a 6-4, 6-3, 6-4 victory.

For Unity Jets, the US Open sponsorship was not its first move into tennis. The company also sponsored the Miami Invitational, further connecting the Miami-based business with the sport and its affluent audience.

Above: Unity Jets sponsoring Tommy Paul's box at US Open. Photo credit: Unity Jets.

Founded by private-aviation industry veterans, Unity positions itself differently from traditional jet-card and fractional-ownership programs. The company offers private charter on a trip-by-trip basis without requiring clients to make a long-term capital commitment, and its partnership business specifically targets athletes, teams, executives, family offices and major sporting events.

That makes tennis an especially interesting fit. The professional calendar is essentially a year-round travel schedule, while South Florida has become one of the sport’s most concentrated hubs for players, academies, tournaments and fans.

And Paul is a particularly recognizable bridge between those worlds. The American has spent years among the sport’s leading players while maintaining strong South Florida connections — making a Miami aviation brand in his box feel considerably less random than the usual courtside logo.

In a sport where the next tournament is almost always a flight away, Unity Jets appears to have found its lane.

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By Florida Tennis Staff. Sources: Private Jet Card Comparisons; US Open; US Open; Unity Jets.

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