Frances Tiafoe Brings His Bold Style to Tommy Hilfiger’s Fall Campaign
Sep 12, 2026
Florida Tennis is based in Boca Raton. So is Frances Tiafoe. And while Big Foe’s amazing US Open run ended last night with a 4-6, 6-3, 6-3, 7-5 semifinal loss to Ben Shelton — himself deeply tied to the Sunshine State as a former University of Florida NCAA champion — Tiafoe is still looking plenty sharp in New York.
His latest move off-court: joining Tommy Hilfiger’s Fall 2026 campaign alongside Travis Kelce, Carmelo Anthony and other big names, putting one of South Florida tennis’ biggest personalities squarely in the fashion spotlight.
Shot at The Plaza Hotel in Manhattan, the campaign places Tiafoe inside a heavyweight cast spanning sports, fashion, music and entertainment, including Travis Kelce, Gigi Hadid, JISOO, Peggy Gou and Carmelo Anthony, alongside Tommy and Dee Hilfiger.
Photo credit: Lachlan Bailey for Tommy Hilfiger
For Tiafoe, the setting fits. His game has always come with personality, and his increasingly adventurous fashion choices have become part of the show.
“It was dope to be there,” Tiafoe told People in an interview accompanying the campaign launch.
The collection centers on Tommy Hilfiger’s “Prep Made Current” concept, refreshing familiar American staples with richer textures, updated proportions and the brand’s signature red, white and blue palette. Tiafoe appears as part of a campaign built around New York style, culture and the unexpected collision of different worlds.
Those worlds have been colliding around Tiafoe for a while. The American has increasingly treated what he wears as an extension of the energy he brings to the court.
Photo credit: Lachlan Bailey for Tommy Hilfiger
“I definitely like the loud colors,” Tiafoe told People.
His girlfriend, former UCLA tennis player Ayan Broomfield, also gets some credit. Tiafoe told the publication that Broomfield regularly weighs in on what he wears and has helped push his fashion choices in new directions.
And getting the call from one of American fashion’s most recognizable names clearly carried some weight.
“Tommy’s a one-of-one guy,” Tiafoe told People.
Hilfiger’s Fall 2026 campaign builds around The Plaza, where the designer once lived, using the landmark as a backdrop for a polished version of classic New York cool. For tennis fans, Tiafoe’s inclusion is another sign of how far the sport’s biggest personalities now travel beyond the baseline.
Tiafoe doesn’t need much encouragement to stand out. Tommy Hilfiger just gave him another stage.
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By Florida Tennis Staff. Sources: Tommy Hilfiger / PVH; People
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