Former Division 1 Tennis players Launch LET to Transform Used Tennis String into Apparel

LET, a tennis apparel company transforming discarded tennis string into new clothing, announced today the official release of the company’s first apparel collection as it enters the performance tennis clothing industry. The initial release includes three colorways of the company’s “Core V.0 Shirt” collection, designed for performance on court while representing a new model for tennis apparel production and community participation. 

Built by former D1 collegiate tennis players, LET was founded around a simple idea: create apparel directly connected to the sport itself. The company collects discarded polyester tennis strings from stringers, clubs, and tournaments and transforms that material into high performance tennis apparel through a closed-loop recycling process. 

“At its core, LET is about building something that feels authentic to tennis,” said Jakob Esterowitz, Co-Founder of LET. “We grew up around courts, stringers, tournaments, and tennis shops and we saw firsthand how much material gets discarded every day. The goal was never just to make apparel. It was to create a system where the sport itself becomes part of the product.”

The collection will be available for purchase through the company’s website, https://let.tennis, as well as at select wholesale locations participating in LET’s “Closed Loop Partner” program that will be recognized on the LET website. These partners both collect tennis strings for recycling and serve as designated wholesale locations for LET apparel, helping connect products directly back to the tennis community. 

Unlike traditional sustainability-focused apparel launches, LET positions itself first as a tennis brand rooted in performance, culture, and community. The company’s first collection was designed to be native to the modern tennis landscape while introducing a new layer of traceability and circularity to the sport. 

“This first release is important because it makes the concept tangible,” said Jonah Dickson, Co-Founder of LET. “Players can now wear something that directly represents the tennis ecosystem and where the sport is heading. Our brand is truly made by the game, for the game.” 

The company’s first apparel collection marks the beginning of LET’s expansion as it grows its collection infrastructure and partnerships globally. 

The “Core V.0 Shirt” collection will be released in limited quantities this summer through LET.Tennis and select Closed Loop Partner locations. 

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Courtesy of: Golden Slam Marketing & LET 

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