Coco Gauff and Taylor Fritz Add Oura to Their Tennis Toolbox

Two of America’s biggest tennis stars are adding another tool to their performance routines ahead of the US Open.  

Coco Gauff and Taylor Fritz have signed long-term partnerships with ŌURA, becoming brand ambassadors for the health technology company as it expands its presence across professional sports.

The partnership also carries a strong South Florida connection. Gauff has deep roots in Delray Beach, where she grew up and developed her game, while Fritz has established a home base in Miami. 

Source: ŌURA

Both players will use the new Oura Ring 5 to track areas such as sleep, recovery, activity and stress as they navigate the demands of training, travel and competition. The lightweight smart ring translates health data into personalized insights designed to help users better understand how their bodies are responding over time.

For Gauff, that information fits into a broader approach to maintaining composure and recovering during grueling tournament stretches.

“People see the results, but they don't see everything that goes into being ready to compete at this level, week after week,” Gauff said. “For me, staying composed under pressure isn't something that just happens on the court — it starts with how well I understand my own body.”

Source: ŌURA

“Anyone can have a good week. Consistency is what’s paramount,” Fritz said. “Oura helps me see how my daily habits add up over time, and it keeps my routine sustainable over a long season.”

The partnership will be supported by a national marketing campaign featuring both players, including digital advertising, New York City displays and print placements surrounding the US Open.

Oura’s investment in tennis extends beyond Gauff and Fritz. The company also has partnerships with the USTA and US Open as part of a larger sports portfolio that includes U.S. Soccer, Team USA, Team Finland and the LA28 Olympic Games.

For Gauff and Fritz, the deal represents another example of how modern tennis performance increasingly extends beyond racquets, strings and fitness sessions. Sleep, recovery and health data have become part of the competitive equation as players search for small advantages across an increasingly demanding calendar.

And with two South Florida-connected stars at the center of the campaign, Oura’s latest move into tennis has a particularly familiar feel for Florida Tennis readers.

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Written by Assistant Editor Alex Binstok. Source: ŌURA 

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