CazéTV Secures Brazilian WTA Tour Rights Through 2030

CazéTV is expanding its tennis coverage in a major way, securing exclusive Brazilian rights to the full WTA Tour driven by Mercedes-Benz beginning in 2027. 

The agreement runs through the end of 2030 and includes all WTA 250, WTA 500 and WTA 1000 tournaments, giving Brazilian fans year-round access to the women’s professional tennis tour. 

The deal will bring some of the biggest names in women’s tennis to CazéTV audiences, including Aryna Sabalenka, Iga Świątek, Elena Rybakina, Coco Gauff and more.

Above: Aryna Sabalenka. Photo credit: Mauricio Paiz.

The announcement also arrives during an exciting period for Brazilian tennis, with players such as Luisa Stefani, currently World No. 7 in doubles and at a career-high ranking, alongside Beatriz Haddad Maia and a promising new generation represented by Victória Barros and Nauhany “Naná” Silva.

The partnership brings together two fast-growing digital sports platforms. CazéTV has transformed live sports consumption in Brazil and recently set a global YouTube record during the FIFA Club World Cup with a peak audience of more than 23 million simultaneous devices, the largest ever for a live broadcast on YouTube.

The WTA has also built one of the fastest-growing digital ecosystems in global sport, generating 1.6 billion social engagements last year, a 90 percent year-over-year increase, while growing its global social community to 8.2 million followers and operating the largest YouTube platform in women’s sport.

Above: Iga Świątek. Photo credit: Mauricio Paiz.

“Tennis is one of the key pillars of our sports strategy, and this announcement marks an important milestone in the long-term development of this project. The addition of the WTA significantly strengthens both the scale and quality of our tennis offering, reinforcing our commitment to following the growth of Brazilian players while also bringing fans the biggest stars on the international circuit," said Gabriela Nicolino, Head of Olympic Products at CazéTV.

Marina Storti, CEO of WTA Ventures, said the agreement gives the WTA an opportunity to expand its reach in one of tennis’ most passionate markets.

“We are excited to partner with CazéTV to bring all the action from the WTA Tour to fans in Brazil. Our players are inspirational role models around the world, including a new generation of Brazilian players whose progress we look forward to following. CazéTV is the ideal partner for the WTA, having built extraordinary reach on YouTube and transformed the way millions of fans experience live sport. Together, we will build on Brazil’s passion for tennis to grow the reach and impact of the women’s game for years to come.”

Above: Jessica Pegula. Photo credit: Mauricio Paiz.

Later this year, CazéTV will also bring fans one of the most anticipated events on the Brazilian tennis calendar. On Sept. 18 and 19, Brazil will host Switzerland at Farmasi Arena in Rio de Janeiro in the Davis Cup Qualifiers, with a place in the 2027 Davis Cup at stake.

The announcement reinforces the continued expansion of CazéTV’s tennis project, which has been increasing its presence in the sport through major international broadcasts and original tennis-focused content.

With a growing calendar across multiple platforms, the channel is aiming to bring new audiences closer to tennis while providing year-round coverage of some of the sport’s biggest national and international moments.

The deal was negotiated by global sports marketing agency IMG.

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Source: WTA.

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