ATP + Palmes Tap Into the Tennis Cultural Crossover with 2026 Capsule
May 27, 2026
The ATP is continuing its move into the cultural and fashion space with the launch of its second collaborative capsule alongside Copenhagen-based label Palmes.
The capsule features tennis-inspired apparel and accessories designed to celebrate the sport’s heritage. The limited-edition collection includes a curated range of ringer tees, sleeveless tops, graphic tees, washed-out caps, a graphic bandana and a tote bag.
The collection blends Palmes’ progressive, design-led approach to tennis culture with the iconic legacy and global reach of the ATP. The capsule brings together both on-court tradition and off-court expression, reflecting a shared ambition to bridge sport with fashion, lifestyle and culture while reaching a new generation of fans.
Source: ATP Tour
Joan Carrera López, ATP VP Licensing & Retail, said: “Today’s fans engage with tennis far beyond the court. This collaboration with Palmes forms part of our wider fashion strategy and allows the ATP to continue to express the sport through a new creative lens, one that connects with culture, fashion and a new generation of tennis fans.”
Nikolaj Hansson, Palmes Founder, said: “Palmes was born from the idea of bringing new ideas to tennis as a sport and culture, allowing for more people to engage with the game that we love. Our second capsule with the ATP serves as a testament to that, fusing together our shared allure for all things tennis in a playful way.”
The ATP + Palmes capsule will be available to purchase online via atptourstore.com and Palmes.co, and in store at Palmes’ Copenhagen Flagship Store.
Source: ATP Tour
The launch builds on the success of the first collaboration with Palmes and continues the ATP’s drive in the fashion and lifestyle space. It follows a series of iconic co-branded collections with leading sportswear brands and the ATP’s long-standing partnership with Lacoste.
The Palmes collaboration is part of a broader expansion of the ATP’s fashion strategy that marks a significant step in its move into the fashion and lifestyle space, which has included the creation of a dedicated licensing and retail team and launch of ATP Store, a global e-commerce shopping destination for tennis apparel and accessories.
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Source: ATP Tour
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