Aryna Sabalenka Celebrates Her Moroccanoil Tennis Partnership in New York

Aryna Sabalenka brought a little extra shine to US Open week Thursday night, stepping out in New York City to celebrate her new partnership with Moroccanoil.

The tennis star joined Moroccanoil for an intimate “Midnight Match” event at Le Jardin Sur Madison, marking her recent appointment as the haircare brand’s newest Global Brand Ambassador.

Above: Tennis Star, Aryna Sabalenka Serving Pre-U.S. Open Looks at Moroccanoil Event in NYC. Photo credit: Getty Images for Moroccanoil.

Billed as “Moroccanoil’s Perfect Match,” the evening brought together tennis, beauty and style just days before the action heats up at the US Open. Guests gathered for cocktails and light bites while celebrating what the brand described as a partnership between “two icons: the iconic hair oil brand and one of tennis’s most iconic champions.”

Sabalenka arrived with glossy waves and a polished pre-US Open look as Moroccanoil officially welcomed her into the brand’s global family. The company released a series of images from the Manhattan celebration following the event, showing Sabalenka alongside Moroccanoil products and leaning into the fashion-and-beauty side of her increasingly visible off-court profile.

Above: Aryna Sabalenka Spotted Hairmaxxing After Being Named Moroccanoil’s Global Brand Ambassador at an Event in NYC. Photo credit: Getty Images for Moroccanoil.

The partnership gives Moroccanoil another major connection to professional tennis. The beauty brand has already established a presence around the sport, including at the Miami Open, and the addition of Sabalenka brings one of the game’s most recognizable players into its global marketing portfolio.

For Sabalenka, the New York appearance came at the center of one of tennis’s biggest weeks, where the worlds of sport, fashion, beauty and entertainment increasingly converge around the US Open.

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By Florida Tennis Staff. Photo Credit (top): Getty Images for Moroccanoil.

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