No Strings Taps F1 Arcade Founder Adam Breeden to Help Shape the Future of Padel in the U.S.
Jan 28, 2026
As padel continues its rapid rise in the U.S., Miami-based No Strings, Inc. announced that Adam Breeden, Founder of F1 Arcade and a pioneer of modern eatertainment, has joined the company as a strategic advisor to help build a next-generation padel experience that blends sport, technology and hospitality.
The company is building flagship padel clubs in key markets that integrate proprietary player engagement technology and hospitality-first experiences, with plans to scale internationally through regional licensing.
"I've built multiple global eatertainment concepts, and this has the clearest shot at category ownership I've seen," said Breeden. "Padel has outstanding fundamentals: it's accessible, viral, and drives incredible repeat engagement. No Strings has the team and the technology to build a category-defining platform, not just a facility."
Breeden co-founded Bounce with No Strings co-founder Dov Penzik in London in 2012, they then led Flight Club Darts' U.S. expansion before building additional concepts together at State of Play Hospitality. The partnership helped define the modern eatertainment category by integrating sporting activity, proprietary technology, hospitality-led design, and disciplined unit economics into scalable platforms.
The appointment follows No Strings' December 2025 announcement that Joey Gonzalez, former CEO of Barry's, joined as an advisor. Breeden will focus his board expertise on brand positioning, venue design, corporate development, and licensing strategy, ensuring proprietary technology is embedded into operations from the outset.
"Adam and I have turned concepts into categories before," said Penzik. "Padel clearly has very different dynamics to darts or mini golf, but the fundamentals of building a platform don't change. We're taking what's already proven and adapting it for padel."
The U.S. padel market is projected to reach 6,800 courts and nearly 900,000 players by 2030, according to Misitrano Consulting. Globally, the sport is on track to become a €6 billion industry by year-end, per the 2025 Global Padel Report by Playtomic and Strategy&, part of the PwC network.
"Padel in the U.S. is where pickleball was twenty years ago, but with better unit economics and a younger, higher-spending demographic," said Charlie Myers, co-founder of No Strings. "The question isn't whether this becomes a massive category in the U.S. It's who defines it. We're building the brand that does."
In March 2025 No Strings completed a $1.3 million pre-seed round, and is currently raising a $6m seed.