Epic Padel Continues Expansion with Milwaukee Club Launch

As padel continues to gain momentum across the United States, Epic Padel is expanding its footprint with the opening of a new club in Milwaukee, its second location following the debut of its Charlotte, North Carolina, club last year.

For Epic, the move into Milwaukee is part of a broader strategy focused on building sustainable padel communities rather than simply adding courts. The company identified Milwaukee as a market with many of the ingredients it looks for when considering new locations, including a strong sports culture, interest in active and social experiences, and a close-knit community.

“Our goal has never been just to build courts,” said Hala Sarkis, CEO of Epic Padel. “We're building communities. Every market we enter is selected thoughtfully because we believe padel has the power to bring people together, improve lives, and create meaningful connections. Milwaukee checked every box for us, and we're excited to help introduce a new generation of players to this incredible sport.”

That community-focused approach will shape the experience at Epic Padel Milwaukee. The club is designed to welcome everyone from first-time players to experienced competitors, with coaching, clinics, leagues, social play, tournaments, junior programs and community events offered throughout the year.

Technology will also play a significant role in the club experience. Players can use the Epic Padel App, powered by Zero.40 Technologies, to reserve courts, find matches, register for programming, and connect with other members. Each court is also equipped with Clutch AI cameras, giving players access to match highlights and performance data after they play, while integration with Red Padel connects players to the official U.S. padel rating system.

The Milwaukee opening comes as padel continues to expand its presence in North America. Already established across Europe and Latin America, the sport has attracted a growing U.S. audience drawn to its combination of accessibility, competition, fitness, and social interaction.

Epic's ambitions extend beyond its own clubs. The company has also invested across the broader padel ecosystem, including the Pro Padel League, Hexagon Cup, and padel operators in other markets. Those investments give the company a presence across multiple parts of the sport, from professional competition to local participation.

For Epic, Milwaukee represents the next step in a larger effort to introduce padel to new communities across North America. Rather than viewing the club simply as another location, the company hopes it becomes a gathering place for Milwaukee's emerging padel community and a gateway into the sport for players discovering it for the first time.