Epic Padel and adidas Padel Team Up to Power U.S. Expansion

Padel’s rise in the U.S. continues to pick up pace, this time with a boost from one of sport’s most recognisable global brands.

Epic Padel, a leading American padel operator and investor, has announced a multi-year national sponsorship with All Racquet Sports, the official North American licensee of adidas Padel. The collaboration will bring exclusive adidas equipment, retail activations, and on-court experiences to Epic clubs across the country.

“This partnership with adidas Padel represents another bold step toward building the infrastructure and experience needed to bring padel to more players across the U.S.,” said Hala Sarkis, Co-Founder and CEO of Epic Padel.

“Aligning with one of the most iconic and innovative brands in sports will elevate the Epic Padel player experience while supporting our ambitious growth goals.”

The agreement comes as Epic accelerates its national footprint, with a flagship club opening in Charlotte, North Carolina this September and a target of 100 courts by the end of 2026. Branded adidas courts are also on the table as part of future site plans.

For adidas, the collaboration is about more than product. It’s about helping shape the lifestyle and culture of padel in the U.S.

“Padel is more than a sport, it can quickly become a player's 3rd place where they choose to spend their time when not at home or work,” said Bryan Ogle, CCO of All Racquet Sports.

“This is a critical component of Epic's strategy. Creating environments where players enjoy spending time on...and off the court.”

“Partnering with Epic as their premier provider of gear is a win-win for both parties,” he added. “Through careful programming and thoughtful retail installations we can serve the player in the best manner possible. The exclusive use of the ADIDAS Speed RX ball is also really exciting as this underlines our commitment to not only developing superior playing products but putting our name behind it as well."

Epic is already a key player in the broader padel ecosystem. The company backs major tournaments like the Hexagon Cup, sponsors the New York Atlantics in the Pro Padel League, and continues to invest in technology, events, and brand partnerships that enhance the player journey.

The timing couldn’t be better. With over 350 new courts built in the U.S. last year—a 22% year-over-year increase—the demand for quality infrastructure and trusted gear is growing fast. Globally, more than 30 million people now play padel, and a new court is built every 2.5 hours.

For both Epic and adidas, this deal signals more than a marketing move. It’s a shared commitment to building padel the right way: through inclusive experiences, smart growth, and brands that players already trust.