News
Aug 28, 2025
American Express has some cool perks on-site at the US Open
Florida Tennis was invited to check out the American Express brand activation on-site this year at the US Open. It tu...
Read more
Aug 27, 2025
A Look Back at Day 3 of the US Open, and a Tense First Rounder for Gauff
It was only two days ago where we mentioned that in the early rounds of major tournaments, matches featuring lower-r...
Read more
Aug 27, 2025
Carlos Alcaraz Joins OIKOS as Global Brand Ambassador
America's #1 high protein yogurt brand, is embarking on a multi-year partnership with professional tennis star and fi...
Read more
Aug 27, 2025
Heineken® 0.0 Brings “0.0 Reasons, 0.0 Judgment” to the US Open with Limited-Edition L0VE.L0VE Cans
As part of Heineken 0.0's journey to create inclusive social occasions, the non-alcoholic brew announces the return o...
Read more
Aug 27, 2025
USTA Foundation Gala Raises $2.6M to Empower the Next Generation
The USTA Foundation, the social impact arm of the United States Tennis Association (USTA), raised $2.6 million at its...
Read more
Aug 26, 2025
Ted Dimond Brings Tennis Icons to Canvas at US Open “Trailblazers” Exhibition
At The Player Party, celebrated sports portrait artist Ted Dimond unveiled two new portraits of US Open contenders Fr...
Read more
Aug 26, 2025
USTA Ignites a Coaching Evolution with the Launch of USTA Coaching
The United States Tennis Association (USTA) has officially launched USTA Coaching, Inc., a new entity established to ...
Read more
Aug 25, 2025
Pro Tennis Around the Globe: Monterrey Open & Winston-Salem Open 25'
What happened this past week at the several pre-US Open warm up tournaments? While the top players already migrated t...
Read more
Aug 25, 2025
USTA Foundation Launches Community Impact Hub Initiative
The USTA Foundation today announced the launch of its bold new Community Impact Hub initiative in 10 communitie...
Read more
Aug 25, 2025
Coco Gauff serves up first Naked signature smoothie at the US Open
What started as a viral moment at the 2023 U.S. Open, where Coco Gauff was seen snacking on homemade fruit salad cour...
Read more
Aug 25, 2025
Ivan Rojas Breaks Down Volkl’s Signature Technologies
When you talk to Ivan Rojas, Vice President of Sales & Promotions for Florida and Latin America at Volkl, one thi...
Read more
Aug 25, 2025
Maria Sharapova, Bob and Mike Bryan Inducted into the International Tennis Hall of Fame
Maria Sharapova, a five-time singles major champion, alongside Bob and Mike Bryan, the most successful doubles team i...
Read more