New stars help the WTA reach a jaw-dropping one billion tennis fans
Jan 19, 2024
The WTA achieved an extraordinary feat in the realm of sports during the 2023 season, shattering a new global audience record of more than 1 billion. The remarkable milestone reported by YouGov, a global leader in public opinion and data analytics, marks promising growth for the Hologic WTA Tour and solidifies WTA’s status as a powerhouse in female sports.
The 2023 season, commemorating 50 years of the WTA, was a spectacle of thrilling competition and gripping narratives. Featuring a dynamic mix of talented newcomers and fierce rivalries at the top, the year witnessed 39 different singles champions securing titles throughout the calendar. The battle for the coveted World No.1 position raged on, captivating new fans and weaving suspenseful storylines like never before.
"As we conclude the 50th anniversary year of the WTA, we are thrilled to be celebrating this fantastic milestone," stated WTA Ventures CEO, Marina Storti. "Connecting with our fans is the key to elevating the profile of women's tennis, and we couldn't be more excited about the accelerated growth the WTA is experiencing worldwide."
From Iga Swiatek's stellar journey to a season-best six titles and clinching the prestigious year-end World No.1 ranking, to the inspiring comeback by Elina Svitolina and the phenomenal rise of Coco Gauff, the 2023 season unfolded with riveting competition.
Breakthroughs from Aryna Sabalenka, Marketa Vondrousova, Zheng Qinwen, and newcomers such as Mirra Andreeva added to the excitement, creating unforgettable moments that captivated a worldwide audience of more than 1 billion.
With all the excitement down under on the women's side of the draw at the Australian Open, it's conceivable 2024 could shape up to be an even bigger year. We'll be watching these storylines in the coming weeks and months ahead.