USTA Ventures Invests in Rec Technologies to Modernize Public Tennis Experience

The USTA recently announced an investment in technology designed to make it easier for millions of Americans to find tennis courts, book playing time and connect with coaches.

USTA Ventures, the organization’s strategic investment initiative, has invested in Rec Technologies, a recreation platform already being used to manage courts and programs in nearly 100 cities across the country.    

The investment comes as tennis participation continues to grow nationwide. More than 27.3 million people played tennis in the United States in 2025, according to the USTA, with nearly 40 percent playing in public parks.

Above: Playing tennis in a public park. Photo credit: Brooke Balentine via Unsplash.

Rec Technologies aims to modernize the public-court experience by giving players a simpler way to discover places to play, reserve courts, register for lessons and connect with coaches through one digital platform.

The company describes its technology as an operating system for modern recreation, connecting players, coaches and organizations with the spaces where play happens. Over time, the platform is intended to connect opportunities across public and private courts, facilities and community programs.

For the USTA, the investment supports its larger goal of making the United States the No. 1 tennis-playing nation in the world, with 35 million players by 2035.

Above: Tennis is a public park. Photo credit: Tobias Rademacher via Unsplash.

“A large portion of tennis play happens on public park courts, yet the process for finding and booking a court or a coach can often be a barrier for players,” said Michael Hughes, USTA Senior Director, Digital and Business Strategy. “We see tremendous opportunity to enhance that experience. Rec is leading the way in modernizing local park infrastructure, and USTA Ventures is excited to support their work as we make tennis more accessible to communities nationwide.”

The USTA is also exploring potential integration between Rec Technologies and USTA Coaching, which could help connect players using public parks with certified coaches through the platform.

“Technology for local recreation has become the biggest obstacle between people and play; it’s hard to search and even harder to book,” said Rachel Williams, Rec Technologies Co-founder and President. “We built Rec to make it effortless for everyone in a community to find a court, book that tennis lesson you’ve always wanted to take, or simply get outside in your own neighborhood.”

With nearly four in 10 U.S. tennis players using public parks, improving how players discover and access local courts represents a significant piece of the USTA’s broader effort to continue growing grassroots participation.

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Written by Assistant Editor Alex Binstok. Source: USTA

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