The Teenage Founder Disrupting Tennis Media: How Mia Albert Built ATR Tennis Into a Game-Changer

As a teenage tennis player from South Florida, Mia Albert isn’t just focused on her own game—she’s also the founder and developer of ATR Tennis, one of the sport’s most innovative independent platforms for passionate fans. 

With a proprietary ranking system, an AI-powered news engine, and an interactive stats tool, ATR Tennis has quickly gained traction among hardcore tennis fans looking for smarter, more data-driven coverage. But what makes ATR Tennis truly remarkable isn’t just its technology—it’s that the entire vision for the platform comes from Mia herself.

The idea for ATR Tennis was born in January 2024 while Mia was watching the Australian Open. An avid tennis fan and statistics aficionado, she was frustrated by the lack of a platform that offered deeper statistical insights.

“I wanted to dive into detailed stats, accurate rankings, and meaningful performance insights, but everything out there either catered to gamblers or felt outdated,” she recalls. “I knew there had to be a better way.”

Mia set out to build a modern, fan-first tennis platform that combined every important feature in one place—something no existing app offered—making it easier for fans to access all the information they need.

Above: Mia interviews the Bryan Brothers. Source: ATR Tennis.

She began with the rankings system. 

While traditional rankings use a 52-week rolling points system, Mia felt this approach failed to reflect a player’s current form. A hot streak might not be properly rewarded, while a player holding onto old points could be ranked much higher than their actual level of play.

That’s when she developed the groundbreaking Accurate Tennis Rankings (ATR) system—an alternative ranking algorithm that prioritizes recency, opponent strength, and dominance of victories.

“Our ATR Rankings were the first thing we built,” she says. “We wanted a system that actually made sense—one that gave fans a better way to evaluate who’s playing the best tennis right now.”

The ATR rankings are automatically updated daily based on the previous day’s results.

Once the ATR algorithm was in place, Mia expanded the platform with other features designed to enhance the tennis fan experience. One of the first was ATR’s Head-to-Head tool, allowing fans to compare any two players in the Open Era across multiple metrics—something that, surprisingly, wasn’t available in a user-friendly format anywhere else. From there, ATR Tennis grew into a fully featured platform with rankings, real-time stats, AI-generated match analysis, the most exhaustive player profile pages available, and a historical database covering every match since 1968.

Every day, Mia suggests new features based on what she wants as a fan.

Above: Mia interviews Nick Kyrgios. Source: ATR Tennis.

“She’s the brain behind everything on the platform,” says her father, Brian Albert, a longtime video technology executive and former television news reporter who helps build the website and app. “She conceptualizes the features, designs the user experience, and then we bring it to life together.” 

Unlike many sports startups that rely on third-party technology, ATR Tennis develops everything in-house—from its ranking algorithm to its proprietary AI content engine.

“We’re not just pulling data from existing sources,” Brian explains. “Everything is purpose-built to give tennis fans a fresh, smarter experience.”

Beyond building ATR Tennis’s ranking and stats platform, Mia has established herself as a legitimate presence in professional tennis media. She has covered major tournaments, including the U.S. Open, Miami Open, Delray Beach Open, and Patrick Mouratoglou’s Ultimate Tennis Showdown, conducting on-camera interviews with some of the sport’s biggest stars, including Nick Kyrgios, Gael Monfils, Stefanos Tsitsipas, Taylor Fritz, Tommy Paul, Frances Tiafoe, and Tommy Haas.

Above: Mia interviews Alejandro Davidovich Fokina. Source: ATR Tennis.

“Tennis fans don’t just want stats—they want a full experience,” she says. “That’s why we’re bringing video and AI together in a way no other platform is doing.” 

In February 2025, ATR Tennis launched its latest innovation: StatBot, an AI- powered stats tool available exclusively on the ATR Tennis app.

Fans can ask StatBot natural-language questions—like “Who won the most matches on clay in 2025?” or “How does Carlos Alcaraz perform in tiebreaks?” —and receive instant, data-backed answers. They can even ask follow-up questions in a conversation-like format with StatBot. Unlike ChatGPT or other AI platforms, StatBot pulls exclusively from ATR Tennis’s real-time and historical databases of tennis statistics, ensuring accuracy and completeness. 

“StatBot is a game-changer,” Mia says. “It makes tennis stats as easy to access as asking a friend a question—except your friend knows everything about tennis.”

On the business side, Mia is developing ATR Tennis into more than just a traffic- driven website. ATR Tennis recently partnered with ATP Media’s Tennis Media Network, giving the platform access to official ATP Tour highlight videos that ATR Tennis will use to complement its existing AI-driven features. Mia played a key role in securing the ATP Media partnership and was instrumental in developing ATR Tennis’s video features, a major milestone for an independent platform.

“Our goal isn’t just to be another tennis website—it’s to be the best place for fans to get intelligent, interactive coverage of the sport,” Mia says.

ATR Tennis is designed to complement the official tour apps while also providing a technology solution for smaller tournaments. 

Above: Mia provides a thorough recap at the Delray Beach Open. Source: ATR Tennis.

ATR Tennis is developing a companion “Tournaments” app, designed to provide ATP and WTA 250 and 500-level tournaments with a full-featured, customizable mobile experience. The app, currently in beta testing, will allow smaller events to offer the kind of interactive fan experience that Grand Slams provide—without requiring a massive financial investment. From there, there is no limit to how ATR Tennis will continue to expand its full-stack tennis media platform.

While Mia spends much of her time developing ATR Tennis, she’s still a full-time high school student—balancing coursework, on-court practice, and the demands of running a media company. 

“People don’t realize she’s still in high school,” Brian says. “But she’s already making deals, designing features, covering events, originating content, and changing the way fans experience tennis.”

With a growing user base, an Apple App Store presence, and big plans for expansion, ATR Tennis is just getting started—and so is Mia.

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Source: ATR Tennis.