Tennibot Brings High-Tech Products to Florida's Tennis Courts

At courts across Florida, tennis players are buzzing about a new tech company in the tennis world: Tennibot. Florida Tennis Editor Matt Pressman got a chance to connect with Tennibot Co-Founder Haitham Eletrabi to learn more.

Designed to boost practice efficiency, Tennibot's Rover, features cutting-edge tech drawing rave reviews. “I came up with the idea because I was tired of picking up tennis balls. I couldn't take it anymore,” explains Haitham Eletrabi, co-founder of Tennibot. “One day I was hitting with a ball machine and I think I just snapped.”

Photo courtesy of Tennibot.

The road from concept to finished product required some serious trial and error. “There was a lot of learning… from figuring out the electronics, mechanical performance, to making sure this [product] is reliable enough.” Eletrabi said. The machine has already earned its stripes. “We got all the way to 1.2 million [balls tested] and it didn’t fail. So we stopped the testing. Okay, that’s enough balls.”

Tennibot also features another machine: the Partner. It's a smart ball machine that mimics playing with a real person. “Our second product was the Partner… It’s a smart ball machine that moves on the court. It’s like basically playing with a human.” What separates Partner from the rest? “Having the ability to see where you are, where the court is, being able to detect location… all of it if you just program on the app.”

Photo courtesy of Tennibot.

Tennis players in Florida are buzzing about Tennibot. “A lot of them say, ‘Oh, man, now I finally don’t have to pick up balls at all with Rover,’” he said. “And with Partner, it's an improvement — I can see in my shots because of the situations it puts me in… It’s even better than some of the people that I play with.” 

Tennibot's Partner also gives coaches more flexibility. “Now they can give more lessons because suddenly they don’t have to keep feeding balls all day,” Eletrabi said. For clubs, the product offers financial upside as well. “Some clubs offered it as a premium service…  [and] rent it out and they’re able to make a lot of revenue from it.”

And Tennibot is seeing increased demand not just in Florida, but in other tennis hubs across the country — places like California, Texas, and Georgia. With impressive capabilities like sweeping clay courts (via an accessory) to simulating match-style drills (via its app), Tennibot is helping players reclaim time, sharpen skills, and elevate their game—one ball at a time.

To learn more about Tennibot, visit their website to check out The Rover and The Partner and follow them on social media.

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Written by Florida Tennis Assistant Editor Alex Binstok. Interview conducted by Florida Tennis Editor Matt Pressman. Photos courtesy of  Tennibot. Video: Florida Tennis.