South Florida startup offers tennis apparel with 'sweatproof' tech
Feb 03, 2024
The Fifth Set is a tennis apparel company that provides patented “SweatRoute” technology to keep tennis players dry, comfortable, and at the top of their game. Their collection centers around their men’s shorts, available exclusively on www.thefifthset.com, which retails for $72.00 in three colors and four different sizes.
“The Fifth Set is a labor of love that solves a real problem that plagued my game for nearly 30 years — wet tennis balls from sweat-drenched pockets, causing a ‘sweat tsunami’ whenever I served,” said Yoni Malchi, The Fifth Set’s CEO and founder, as well as a lifelong tennis player. “After discovering a void in the market for tennis shorts with waterproof, breathable, and accessible pockets, I received a patent on my own design, which is a game-changer for tennis players at every level.”
The Fifth Set’s patented shorts offer three key differentiators:
- Sweatproof: Pocket liners are constructed with a waterproof layer and heat-sealed seam. Combined with a water-resistant outer body, the shorts redirect moisture to keep tennis balls fully protected.
- Breathable: The body and pocket liners are breathable to promote comfort, as well as quick and agile movement. The pocket liner’s microporous, waterproof layer protects from sweat while keeping the player cool.
- Accessible: Pocket openings are unsealed, but stay closed, preventing sweat from seeping in and allowing quick accessibility for frequent use.
“During the pandemic, one of the biggest retail trends that evolved was that consumers have become more demanding for unique, top-quality products that are also function-specific,” said Danielle Malchi, co-founder of The Fifth Set. “With more people focused on fitness than ever before, consumers are seeking truly innovative products to help them reach their personal goals and needs, and we are here to support them in this endeavor.”
Starting with their men’s shorts, the company plans to expand its product line, featuring more products with its SweatRoute-patented technology. In the coming months, The Fifth Set will also introduce its brand ambassador program and will continue to look for innovative ways to grow its affiliate network.
Source: The Fifth Set