RICHSPORT x ITA: When Style Meets Serve

Tennis just got a major style upgrade. The Intercollegiate Tennis Association (ITA) has teamed up with lifestyle brand Richsport for an exclusive new collaboration that fuses college tennis energy with fashion-forward flair. The partnership kicks off with a clean, limited-edition unisex white tee—crafted from 100 percent lightweight cotton—that embodies the heart of modern tennis culture: bold, inclusive, and effortlessly cool.

Designed for players, fans, and tennis lovers everywhere, the Richsport x ITA tee is more than just apparel—it’s a vibe. Think the perfect post-match fit, a courtside conversation starter, and a symbol of what’s next for the game. This collab celebrates not only the athletes but the creative, colorful spirit of the tennis community that thrives on and off the court.

Click Here to get the exclusive richsport x ITA tee.

Photo credit: richsport.

Founded on the belief that tennis should feel expressive, not exclusive, Richsport brings a fresh, nostalgic edge to the sport. The brand is known for its 90s and Y2K-inspired aesthetic, playful details, and emphasis on individuality. From colorful racket accessories to statement tees, every Richsport design channels confidence and fun—reminding players that tennis is as much about feeling good as it is about hitting winners.

Richsport’s mission is to make players feel rich in experience, not in status. With every design, they’re reshaping what “rich sport” really means—celebrating community, creativity, and the joy of self-expression through tennis.

Behind the brand are Sarah Koudouzian and Nicole Dunn, best friends since junior high who bonded over their love for tennis. What started as a friendship built around sport and style evolved into a creative powerhouse.

The ITA represents the best of college tennis, competition, character, and community, and this collaboration captures that same spirit in wearable form. The exclusive Richsport x ITA tee bridges performance and personality, offering a clean look that’s equally at home on campus or at the club.

It’s a tribute to the student-athletes shaping the future of the sport—those who bring their own style, energy, and individuality to every match. With this partnership, Richsport and the ITA are redefining what it means to play, look, and feel like a tennis player in today’s world.

The Richsport x ITA collab is just the beginning. More exciting drops are on the horizon, each blending function with fashion and purpose with play. 

Richsport continues with their mission to grow the game and give back, with part of the proceeds supporting programs that make tennis more inclusive for future generations.

===

Written by Assistant Editor Alex Binstok. Top photo credit: richsport.