Penn Becomes Official Tennis Ball Sponsor of Tennis Channel

Penn and Tennis Channel are teaming up in a new partnership that brings together one of the sport’s best-known ball brands with one of its leading media platforms.    

Penn recently announced that it has become the Official Ball Sponsor of Tennis Channel through 2027, with the agreement covering both the 2026 and 2027 seasons.

The partnership will give Penn prominent exposure across Tennis Channel programming and platforms as the two brands develop initiatives aimed at reaching recreational players, competitive athletes and tennis fans nationwide. 

“This partnership represents an exciting milestone for Penn and reflects our ongoing commitment to growing the game of tennis,” said Christina Tesauro, Senior Vice President at Tennis Channel, AMP Sports.

Photo credit: Penn Racquet Sports

Tesauro said the collaboration is designed to create new opportunities to engage viewers while celebrating the sport at every level.

“Penn has been synonymous with quality and trust in tennis for generations,” she added. “We look forward to working together to create meaningful experiences for our audience while celebrating the sport at every level.”

Penn has been part of the tennis industry for more than a century. Founded in 1910, the company produced some of the country’s earliest pressurized tennis balls and later helped popularize the optic yellow felt that became standard throughout the sport.

Penn joined HEAD in 1999 and today remains one of the most widely recognized tennis ball brands in the United States.

The Tennis Channel agreement adds another major media platform to Penn’s presence in the sport and reflects the growing crossover between tennis brands, broadcast partners and fan engagement.

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Written by Associate Editor Osvaldo Godoy. Source: Penn Racquet Sports 

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