Novak Djokovic Launches Incrediwear Collaboration at Indian Wells

Last fall, Novak Djokovic acquired a significant stake in Incrediwear, a leader in bioactive infrared fabric technology, marking a new chapter in the future of athletic recovery and performance.

And just this past week, at this year's BNP Paribas Open, an airplane carrying a “Novak x Incrediwear” aerial banner flew overhead in Indian Wells as the brand announced their collaboration showcasing Djokovic’s new line of therapeutic wearables including an arm sleeve, knee sleeve and leg sleeves equipped with semiconductor particles and wearable infrared.

The 24-time Grand Slam champion and Olympic gold medalist discovered Incrediwear following his 2024 knee surgery and believes the company's wearable technology played a role in his recovery. "I'm always looking for ways to support my performance and shorten recovery time," said Djokovic.

Photo credit: Incrediwear

Incrediwear's clinically proven, element-infused fabric is activated by body heat to deliver infrared and negative ion therapy, accelerating recovery without drugs, compression, or side effects.

"When one of the world's greatest athletes reaches out because our product made a difference, that's the power of real results," said Jackson Corley, founder and CEO of Incrediwear. "Novak shares our belief that recovery is the foundation of performance, and we're proud to welcome him as both an investor and brand ambassador."

Djokovic's partnership represents a major milestone for Incrediwear as it scales its presence across sports, medical, and wellness sectors. His involvement will serve to elevate global awareness, support expanded clinical research, and help drive innovation in therapeutic wearable technology.

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Source: Incrediwear