New Balance and Tennis Australia Announce New Sponsorship
Nov 28, 2023
Tennis Australia together with New Balance announced that it has signed an extensive agreement to make New Balance the Official Performance Apparel and Footwear provider of the Australian Open and United Cup.
Cedric Cornelis, Tennis Australia’s Chief Commercial Officer, said, “We’re thrilled to join together with New Balance. We share a common goal of growing tennis through innovation while honouring the sport’s rich heritage, making New Balance an obvious partner for two of the sport’s biggest events – the Australian Open and the United Cup.
Above: New Balance tennis star Coco Gauff. Photo: New Balance.
“New Balance has a long history of investing in tennis, with some of the game’s biggest names as proud ambassadors of the brand. We are excited to work with New Balance as it expands its presence in the sport even further.”
”We are so proud to work with Tennis Australia on two of the most iconic events on the global tennis calendar. This is more than a sponsorship, it is a celebration of two brands dedicated to growing the game and inspiring the next generation of tennis players and fans,” says Evan Zeder, Director of Sports Marketing for New Balance Tennis and Baseball. “Together, we are committed to making a lasting impact on the world of tennis and leave a lasting impression on the hearts of future athletes.”
Above: This year's US Open winner Coco Gauff. Photo: New Balance.
As part of the partnership, New Balance will release an AO co-branded line of performance apparel and footwear. The range will be available for purchase online and during the AO from New Balance’s on-site retail store on Grand Slam Oval. New Balance will also outfit ballkids at the United Cup which will be played in Perth and Sydney.
New Balance’s tennis ambassadors include American stars Tommy Paul, who reached the Semi-Finals in Australia last year, and Coco Gauff, who won her maiden Grand Slam title at the US Open in September.
Source: New Balance