Keep your skin in the game with Coolibar’s ultimate sun protection gear

The Rise of Coolibar

As the sun graces the premiere Tennis courts of Miami, there poses an ever-present challenge: the intense and persistent Floridian sun. Athletes and spectators alike are seeking solutions that balance performance, style, and protection. Enter Coolibar, a pioneering brand in sun-protective apparel, setting a benchmark for how we experience tennis under the sun’s watchful gaze.

For over two decades, Coolibar has steadfastly maintained their commitment to sun safety, pioneering the development of technical sun-protective wear. It stands proudly as the first sun-protective clothing company to receive the coveted Seal of Recommendation from The Skin Cancer Foundation. This honor underscores Coolibar’s promise to never compromise on protection, proving their UPF 50+ tested fabrics are unparalleled.

Source: Coolibar

The alarming statistics surrounding sun exposure remind us of its critical significance: approximately 20% (1 in 5) of Americans will develop skin cancer at some point in their lifetime (source: American Academy of Dermatology). According to Dr. Alyx Cali Rosen Aigen, MD, regular tennis players are exponentially more prone to developing sun-induced skin issues compared to the general population, including skin cancer, emphasizing the importance of sun-safe apparel.

On Court, Off Court. Always Protected.

Guided by the insights of avid tennis players and Coolibar’s elite technical design team based in Miami’s vibrant Wynwood Arts District, Coolibar’s Tennis Collection emerges as a harmonious blend of innovation and style. Engineered for breathability and comfort, these garments are tailored to synchronize with intense physical demands.

Coolibar’s proprietary technology infuses sun protection directly into the fabric, ensuring that the apparel remains effective even after rigorous practices, matches and numerous washes. This commitment to durability and reliability is a gamechanger for athletes who require consistent performance and safety without compromising on fashion.

Source: Coolibar

Beyond the confines of the court, fans are also discovering that Coolibar’s versatile range extends an invitation to stylishly enjoy the tournament. Spectators, who spend long sunny days navigating between matches and festivities, find solace in Coolibar’s chic hats, airy wraps, and sleek breathable shirts. Each piece is a testament to the brand’s elegance and elevated sense of sport, fitting seamlessly into the vibrant tapestry of Miami’s tennis scene.

Strategic Growth

Coolibar’s influence within the tennis world continues to ascend, with a burgeoning presence in merchandise tents at prestigious tournaments like in Cleveland, Delray Beach, Austin, Miami, and the MNO Tennis Series tournaments hosted by the Polo Club of Boca Raton. Coolibar ensures that athletes have the finest sun protection at their disposal.

Source: Florida Tennis / Coolibar

Reflecting aggressive strategic growth, Coolibar’s expansion into premium country clubs across the United States signifies another leap forward, extending their reach and message of sun safety to recreational players enjoying tennis as a leisurely pursuit.

Coolibar Is Going Pro

The brand’s latest victory is the signing of their first professional tennis player, Thaisa Pedretti. Hailing from São Paulo, Pedretti has shown tremendous potential, achieving career-high rankings of No. 379 in singles and No. 332 in doubles. Together with her coach, Renato Messias, Pedretti embodies the spirit of Coolibar: graceful, competitive, and always sun safe.

As we revel in the exhilarating moments that define the biggest event in Tennis, let us extend our gratitude to Coolibar for their unwavering commitment to combining lifelong sun protection with uncompromising style. By embedding sun safety into the very fabric of tennis culture, they ensure that the thrill of the game can be enjoyed with peace of mind—letting nothing dim the love for this timeless sport under Miami’s radiant sun.

Source: Coolibar

Visit Coolibar.com to explore their unrivaled collection. Whether you’re stepping onto the court for competition or for the sheer joy of the sport, do so with peace of mind and style in Coolibar’s sun-protective gear. Play hard, stay sun-safe!

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Source: Coolibar