INTENNSE Unveils Groundbreaking Tennis Arena

INTENNSE, a bold new professional tennis league reimagining the future of the sport, announced plans for the launch of The INTENNSE Arena, a fully immersive, fan-first experience and venue located at Electric Owl Studios in Decatur, Georgia.

Scheduled to open this June for the start of the regular season, The INTENNSE Arena will serve as the official home of the INTENNSE Professional Tennis League, bringing a new level of energy, innovation, and a new fan experience to the sport of tennis.

"INTENNSE is much more than fast-paced tennis," said Charles Allen, CEO of INTENNSE. "We are creating an electrifying experience that connects fans directly to the athletes and the sport."

Electric Owl Studios is the ideal partner for the launch of The INTENNSE Arena. It has redefined studio production through its holistic integration of eco-conscious features and operational efficiency. As the world’s first LEED Gold-certified purpose-built film studio, this 313,000-square-foot Atlanta facility combines six soundstages with production offices and workshops optimized for low environmental impact. Accessibility is central to its design, with direct access to the Indian Creek MARTA station and free shuttles connecting to public transit hubs.

Leading the arena’s creative vision is Bruce Rodgers, Founder of Tribe Design. Rodgers and his team have worked with the NFL, Cirque Du Soleil, Roc Nation, Netflix, and major artists such as Beyoncé, Jay-Z, Bruce Springsteen, and Lady Gaga. Rodgers is joined by Bryan Barancik and the team at Luxious Creative, specialists in creative show direction and production visuals design. 

The arena build will begin in late May and will take approximately two weeks to complete. The process starts with lighting and staging, followed by arena construction and the installation of the custom court. Since the venue is being constructed inside a soundstage, a space traditionally used for film and television, INTENNSE is giving sponsors and partners a unique opportunity to film promotional content and commercials on a professional tennis court within a fully controlled, broadcast-quality environment.

Highlights of The INTENNSE Arena:

• 20,000 square feet of fully air-conditioned, production-ready space

• Double-decker and “end zone” seating that brings fans closer to the action

• A custom-designed court with a striking visual identity

• Immersive lighting, video, and music integration for every match

• World-class broadcasting capabilities built for global live streaming

• Complete control over the environment - no weather delays

INTENNSE is a new professional tennis league launching its inaugural season in June 2025, featuring a fast-paced, team-based format designed to elevate both player performance and fan experience. Each match is time-boxed, high-energy, and hosted at The INTENNSE Arena in Decatur, GA. With simplified scoring, nonstop action, and an immersive fan environment, INTENNSE is reimagining tennis for the next generation. Learn more at www.intennse.com and follow @intennsetennis.

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Source: INTENNSE