How the Baron Family Turned the Delray Beach Open into a South Florida Tradition

Standing on Stadium Court at the Delray Beach Tennis Center, DJ Mad Linx caught up with brothers Ivan and Adam Baron, the family behind one of Florida’s most iconic tennis events — the Delray Beach Open. What began as a small ATP 250 tournament on red clay in Coral Springs has evolved into a cornerstone of American tennis and one of the most beloved stops on the ATP Tour.

The tournament’s story began in 1993 with the America’s Red Clay Championships in Coral Springs. At that time, the Barons were living and breathing tennis as juniors — and, in Ivan’s case, already competing on the professional tour. “When the event became an ATP 250, we were still playing every day,” Ivan recalled. “Our lives revolved around tennis — school, practice, tournaments. That was all we knew.”

Photo credit: Florida Tennis

When the tournament later moved from Coral Springs to Delray Beach, it underwent a transformation that went beyond location. The switch from clay to hard courts aligned perfectly with the American style of play and gave players another reason to come to South Florida. “Players love it here,” Ivan said. “The weather, the atmosphere — it’s casual and close to the beach. It’s the kind of place where everyone feels comfortable.”

What sets the Delray Beach Open apart is not only its history but also its community-driven spirit. The Barons grew up in a tennis family, and that same energy now drives the event. “It’s a family event,” Adam explained. “Our staff, our volunteers, our vendors — they’re all like family. Many have been with us for over 20 years and plan their vacations around this week.”

The brothers estimate that around 500 people and vendors come together each year to make the 10-day event possible. “There’s no soft opening,” Ivan said. “Friday night hits and we’re ready to go. Everyone looks forward to it all year long.”

Photo credit: Delray Beach Open

Over the years, the Barons have made sure that the Delray Beach Open offers more than world-class tennis. The tournament has become a festival-style experience, featuring live music, local food, and a relaxed, beachside atmosphere. “Come for the tennis, stay for the parties,” Adam said with a smile. “We have the Food & Wine Series, DJs spinning on-site, great food, drinks, and an energy that makes it fun for everyone — families, kids, and adults. You can walk downtown, enjoy the restaurants, and you don’t need to drive anywhere.”

The Barons’ impact on tennis in South Florida extends beyond the ATP event. Throughout the year, they organize junior and national-level tournaments, helping develop the next generation of players. “We see about 2,500 juniors annually,” Adam explained. “They play, visit local businesses, and many end up moving here to train. It’s great to see the pipeline of players who start here and later compete at the Open.”

Ivan added that the family’s focus remains on accessibility and inspiration. “We want people to leave the event wanting to play tennis. That’s how you grow the game — by giving them an experience that stays with them.”

Photo credit: Delray Beach Open

One of the most recognizable sights during the Delray Beach Open is the BMW displayed on Stadium Court — a rare feature in professional tennis. “BMW is our official auto sponsor,” Ivan said. “We believe we’re the only tournament in the world with a car on the court. Fans love it, and it’s a great activation for the brand.”

Sponsors like BMW, Baptist Health, and Emirates have remained loyal to the event for years. “We treat our sponsors like family,” Ivan explained. “That’s why they keep coming back. It’s not just about exposure — they want to be here, meet people, and enjoy the atmosphere.”

As the 2026 Delray Beach Open approaches, the Barons are preparing for another standout year. The tournament will feature Taylor Fritz, Casper Ruud, and other top players, along with returning favorites like the Food & Wine Series, live entertainment, and record-breaking crowds.

Photo credit: Delray Beach Open

“We love what we do,” Ivan said. “Delray Beach may be a small city, but we want to give fans and sponsors a world-class experience that feels personal. Every year, we aim to make it even better.”

The Delray Beach Open returns this February. Tickets are already on sale and selling fast. Visit delraybeachopen.com for more information and to secure your seats at one of the most unique and community-driven tournaments on the ATP Tour.

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Interview by Host & Entertainment Director DJ Mad Linx. Written and editted by Associate Editor Osvaldo Godoy. Video editting by Assistant Editor Alex Binstok. Top photo credit: Delray Beach Open