Gaby Paz Shines On and Off the Court with Sofibella

For former WTA tennis pro, Gaby Paz, the courts are her canvas — where style, comfort, and passion blend together. As a popular coach, social media influencer, and partner with apparel brand Sofibella, Paz has quickly become a leading voice at the intersection of tennis culture and fashion-forward style.

“I started posting a few tips on social media here and there,” Paz recalled. “People — even my own students — started asking for more. They’d send messages saying, ‘You helped fix my forehand!’ That kind of feedback really motivates me to keep going.”

Photo credit: Isabella Forcella

Before she became one of Miami’s most recognizable tennis figures, Paz had a successful career as a junior and WTA player, reaching a ranking within the world’s top 250 players. After years of training and competing at the highest levels, the transition to coaching wasn’t immediate. 

“When I stopped playing, I didn’t plan to coach,” Paz admitted. “It was a tough experience to stop competing — I didn’t even want to pick up a racket for a while. But someone asked me to help a player, and I realized how much I loved seeing their improvement. Helping others grow gave me that same sense of purpose I had as a player.”

Now, more than a decade into her coaching career, Paz combines her professional experience with a player’s perspective.

“I think it’s valuable for players that I understand both sides,” she said. “Sometimes when you’re only a coach, you don’t fully get what they’re going through. I can say, ‘I’ve been there — it takes time.’ That connection builds trust.”

Photo credit: Isabella Forcella

Paz’s social media presence — especially on Instagram (@gabypaztennis) — blends tennis education with authenticity. Her posts reach over 100,000 followers who turn to her for quick technical tips, motivation, and a dose of South Florida sunshine.

“It’s been about three or four years that I’ve been doing it consistently,” she explained. “It wasn’t planned, but it’s grown naturally. I enjoy the interaction — it feels like a community. There’s so much more information available now than when I played. Social media allows coaches and players to share knowledge globally — and that’s powerful.”

Photo credit: Isabella Forcella

One of Gaby’s longest and most meaningful partnerships has been with Sofibella, the Miami-based performance apparel brand known for its elegant, breathable designs.

“I’ve been with Sofibella for around 12 years,” Paz said with a smile. “When I stopped playing, I met Franco, the owner, and immediately loved the brand. We’ve had a close, family-like relationship ever since.”

“I live in tennis clothes all day,” she said. “The fabrics are super lightweight, waterproof, and they protect me from the sun. That’s why I often wear long sleeves — they keep me cool while protecting my skin. It’s hard to find that balance, but Sofibella really nails it.”

Paz also stays closely connected with the brand’s creative process, often sharing her feedback on new releases.

“They’re always creating new collections and colorways,” she said. “Sometimes I’ll tell them, ‘This one’s amazing — I love these colors.’ They do a great job keeping the styles fresh and seasonal.”

Photo credit: Isabella Forcella

Whether online or on court in Hollywood, Florida, Gaby’s mission is consistent: help others play better and feel better. She works with juniors, adults, and competitive players — focusing on technique, mindset, and enjoyment.

“Tennis teaches you discipline and goal-setting,” Paz said. “When I see my students working toward something — even small improvements — that’s the best reward.”

“I just love sharing ideas and helping people with their tennis,” she said. “If my experience can make someone’s game better or make them fall in love with tennis a little more, that’s everything.”

You can follow Gaby Paz on Instagram, YouTube, and TikTok. And be sure to check out her stylish gear from Sofibella — a tennis and activewear brand recognized for innovative fabrics, UPF 50 sun protection, and modern performance-driven designs. Sofibella combines fashion and function to help top athletes, like Gaby Paz, feel confident, cool, and comfortable on and off the court.

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Written by Associate Editor Osvaldo Godoy. Video edits by Assistant Editor Alex Binstok. Interview conducted by DJ Mad Linx. Top photo credit: