Flavio Cobolli Gives Polaroid Eyewear’s Latest Collection a Tennis Edge

Italian tennis star Flavio Cobolli is looking sharp in Polaroid Eyewear’s latest campaign, bringing his trademark energy and style to the brand’s Fall/Winter 2026 collection. 

Cobolli, Polaroid Eyewear’s Global Brand Ambassador for 2026 and 2027, is featured in the new campaign showcasing the brand’s latest optical frames and sunglasses. The collection combines lightweight designs, contemporary shapes and an assortment of colors, with Polaroid’s signature polarized lenses featured in its sunglasses.

Photo credit: Polaroid Eyewear

The partnership is part of Polaroid Eyewear’s growing presence in professional tennis. The brand became the ATP Tour’s Official Eyewear Partner in 2025, signing a global agreement through 2027. Fellow Italian Lorenzo Musetti was the face of its 2025 campaign before Cobolli stepped into the spotlight this year.

Polaroid has been making its presence felt at ATP events, with fan activations, special-edition eyewear and opportunities to meet the players. At this summer’s Croatia Open in Umag, Cobolli stopped by the brand’s activation area to meet fans, pose for photos and sign autographs.

Photo credit: Polaroid Eyewear

The Fall/Winter collection takes the relationship beyond the tennis court, with new optical styles and sunglasses designed for everyday wear. For Cobolli, whose personality and style have made him a natural fit for the brand, it’s another opportunity to show off his look away from competition.

And for tennis fans who appreciate a little style with their sport, Polaroid’s latest campaign offers plenty to look at.

Sources: Polaroid Eyewear | ATP Tour | Croatia Open Umag

FLORIDA TENNIS NEWS — POWERED BY OUR PARTNERS