Cheers! Break out the bubbly as ATP renews its partnership with Asti Docg

The ATP Tour recently announced the renewal of its partnership with Asti Docg for an additional two years, extending through 2025. The Italian wine consortium will continue as the Official Sparkling Wine of the ATP Tour, Nitto ATP Finals, and the Internazionali BNL d’Italia. 

With the renewal, Asti Docg's premium sparkling wines will be featured at all ATP Tour and Nitto ATP Finals official functions through the end of the 2025 season. Asti Dogc will receive on-court tournament visibility in Turin and Rome, in addition to prominent placement in hospitality areas, bottles displayed during award ceremonies and a dedicated Fan Village booth offering fans the opportunity to engage with the brand and its wines.

The Italian wine consortium will continue as the Official Sparkling Wine of the ATP Tour, Nitto ATP Finals and the Internazionali BNL d’Italia. Source: ATP Tour.

Commenting on the renewal, Rodolphe Tastet, ATP Tour Vice President, Partnerships & Business Development said, "We’re delighted to extend our partnership with Asti Docg, a journey we started in 2021. Our collaboration has enhanced the experience of both fans and players, and we look forward to continuing to showcase Asti's exceptional sparkling wines on our global stage."

Stefano Ricagno, President of the Consortium for the Protection of Asti Docg wines added, "Asti Docg has always been dedicated to excellence, and through our collaboration with the ATP, we have been able to share our passion for premium sparkling wines with tennis fans worldwide. We look forward to building on our success together over the next two years."

In addition to its support of the ATP Tour, the brand has helped celebrate key milestones on the ATP Challenger Tour, commemorating tournament anniversaries and player wins with special customised bottles.

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Source: ATP Tour