Carlos Alcaraz Joins OIKOS as Global Brand Ambassador

America's #1 high protein yogurt brand, is embarking on a multi-year partnership with professional tennis star and five-time Grand Slam champion Carlos Alcaraz, who will serve as its global brand ambassador. Renowned for his explosive power, unwavering dedication, and relentless drive, Alcaraz is teaming up with OIKOS to showcase how a foundation of healthy habits, exercise, and balanced nutrition, paired with the brand's variety of delicious, protein-packed options, can help fuel your unique strength journey.  

OIKOS understands that building strength takes discipline, resilience, and fuel – making Alcaraz an ideal match. Whether it's his determination to prevail after a long rally or mastering the ultimate drop shot, strength is at the core of his game. Fueling his grit, Alcaraz relies on nutritious, high protein options to help him stay at the top, and OIKOS is here to support your strength too. No matter the challenge, OIKOS sees your strength and can deliver a protein-packed punch when you need it most, because we know STRONGER MAKES EVERYTHING BETTER^®.  

Photo credit: OIKOS x Carlos Alcaraz via PR Newswire.

"Strength is an important factor to me, both on and off the court. But it's not just about how I train – it's about how I fuel my body," said Carlos Alcaraz. "That's why I'm proud to partner with OIKOS. Its high-quality protein is one of the things that helps me maintain my strength."

"At OIKOS, we're committed to fueling all kinds of strength – not just for elite athletes like Carlos Alcaraz but for anyone showing up and giving it their all," says Victoria Badiola, Vice President of Greek & Functional Nutrition at Danone North America. "Alcaraz embodies the OIKOS spirit with his grit, resilience, and energy, and we couldn't be more excited to welcome him to the team."

Photo credit: OIKOS x Carlos Alcaraz via PR Newswire.

To celebrate the partnership, OIKOS has curated the ultimate "drop kit" which will feature select gear, including a co-branded tennis bag and hat with Carlos Alcaraz's signature, OIKOS-branded socks, sweatbands, tennis balls, and a fan-favorite muscle recovery tool. The kits will debut on social this August, just in time for one of the biggest moments in U.S. tennis, with more to come from Alcaraz in 2026.

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Courtesy of OIKOS via PR Newswire. Top photo credit: ATP Tour & OIKOS.