Cadillac Serves Up Tennis Style With Sporty & Rich Racquet Club

On the heels of the US Open, Cadillac is making a play for tennis. 

The luxury automaker has teamed with Sporty & Rich on Cadillac Racquet Club, an eight-piece limited-edition collection inspired by tennis, Americana and the polished visual language of traditional country clubs. 

The capsule includes T-shirts, sweatshirts, shorts and hats in a restrained navy-and-white palette, with subtle tennis references and co-branded Cadillac Racquet Club detailing.

“Cadillac represents sophistication and prestige, while Sporty & Rich brings the nostalgia of vintage athletic leisure,” said Sporty & Rich founder and creative director Emily Oberg. “With Cadillac Racquet Club, we wanted to capture the enduring appeal of classic tennis and translate it into a collection that feels both timeless and contemporary.”

Photo credit: Sporty & Rich

The collaboration also gives Cadillac something bigger than merchandise: a new lifestyle platform built around tennis culture.

“Tennis is a natural expression of the Cadillac ethos: precise, confident and stylish,” Cadillac Chief Marketing Officer David Mogensen said. “The Cadillac Racquet Club x Sporty & Rich collection brings that spirit to life by pairing Cadillac’s legacy of design and luxury with Sporty & Rich’s modern interpretation of classic athletic leisure.”

Sporty & Rich is a natural partner for the concept. Founded by Oberg in 2014 as a mood board centered on beauty, aspiration and wellness, the brand has grown into a lifestyle label known for turning old-school athletic aesthetics into highly polished modern sportswear.

Photo credit: Sporty & Rich

The Cadillac collection ranges from a $70 navy hat and $80 Atlas T-shirt to a $200 crewneck and $250 white hoodie.

For Florida tennis fans, the crossover feels especially relevant. Cadillac is already a Platinum Sponsor of the Miami Open, where the brand has built its presence around luxury, performance and immersive fan experiences at Hard Rock Stadium.

The Racquet Club collection pushes that relationship with tennis somewhere different — off the court and into the broader world of fashion, design and club culture.

Cadillac clearly understands what more brands are discovering: tennis is no longer just a sport to sponsor. It is a look, a lifestyle and, increasingly, a place luxury brands want to live.

At Cadillac Racquet Club, the dress code comes first.

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By Florida Tennis Staff. Sources: Cadillac; Sporty & Rich; Miami Open.

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