Aryna Sabalenka Brings Tennis Power and Style to New Moroccanoil Partnership

World No. 1 Aryna Sabalenka has a new off-court title.

Moroccanoil named Sabalenka its newest Global Brand Ambassador, pairing one of tennis’ most recognizable stars with a beauty brand that has steadily built its presence inside the sport.

The partnership will put Sabalenka at the center of Moroccanoil’s global campaigns and original content, with the brand leaning into the overlap between performance, confidence and personal style.

“Whether I'm walking onto the court in front of thousands of fans or getting ready for an event, confidence changes everything,” Sabalenka said. “When I feel good, I can focus on what I do best.”

Photo credit: Moroccanoil

For Moroccanoil, the move is a natural extension of a tennis strategy that already has a strong Florida footprint.

The brand has been the Official Hair Care Partner of the Miami Open and returned as a tournament partner in 2026, with product giveaways and fan engagement activations at Hard Rock Stadium. The Miami Open relationship has given Moroccanoil a prominent place inside one of tennis’ biggest combinations of sport, fashion, hospitality and lifestyle.

Now it has one of the sport’s biggest personalities to carry that positioning around the world.

Photo credit: Moroccanoil

Sabalenka, currently ranked No. 1 in the PIF WTA Rankings, has become as recognizable for her personality and presence away from competition as she is for the explosive power of her game. That combination is central to the new partnership.

“As our relationship with tennis has continued to evolve, partnering with Aryna felt like the perfect next match,” said Marina Kirschner, Senior Vice President of Global Marketing at Moroccanoil. “She brings strength, authenticity, and undeniable energy both on and off the court.”

Sabalenka said she was already a longtime user of Moroccanoil products, giving the campaign a more natural connection than the standard athlete endorsement.

Photo credit: Moroccanoil

“That's why this partnership is so exciting for me—it feels authentic,” she said. “I'm proud to work with a brand that helps people feel empowered and comfortable being themselves.”

The announcement comes during US Open week in New York, when tennis increasingly spills beyond the court into fashion, beauty, nightlife and culture.

For Moroccanoil, the trajectory is clear: establish a foothold at the Miami Open, build credibility with tennis consumers and now take the relationship global with the No. 1 player in the women’s game.

By Florida Tennis Staff. Sources: Moroccanoil | Miami Open | WTA

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